Pintu Haramain,
From Instagram
to Sacred Gateway.
Designing a full digital home for Pintu Haramain — a licensed Umrah & Hajj travel agency from Bogor — moving them from an Instagram-only presence to a premium, trust-anchored website.
The Challenge
A trusted agency
with no digital proof.
Pintu Haramain is a licensed Indonesian Umrah and Hajj Khusus travel company, fully credentialed by Kemenag RI, KAN, and Siskopatuh. Their operation is real, their jemaah happy — but none of that lives anywhere a new visitor can see.
Their entire digital presence was an Instagram account. For a business asking people to trust them with their most sacred journey, this creates a confidence gap that's hard to close in DMs.
- No credentialing surfaceOfficial licenses (Kemenag, KAN, Siskopatuh) had no place to live and build trust.
- Departure schedules buried in captionsInterested jemaah had to DM for dates, prices, and hotel information.
- No package comparisonSilver vs Gold tiers couldn't be weighed side-by-side — forcing DM conversations just to understand the offer.
- Social proof locked on IGReal jemaah testimonials existed, but only as Instagram comments no first-time visitor would see.
The Approach
Five sections.
Each one earns the next.
Rather than building a generic travel website, every section was assigned a specific job in converting a curious visitor into a confident jemaah.
Lead with official credentials, not copy. Kemenag RI, KAN, and Siskopatuh logos appear in the hero — not buried in the footer.
Tabbable departure dates, side-by-side Silver/Gold package comparison, and hotel details — all without a single DM.
Don't ask jemaah to change how they already communicate. Every primary CTA deep-links directly to WhatsApp.
The gold palette was extracted from their existing print flyers — not invented. The site amplifies what already works.
Real testimonials — with names, cities, and unedited verbatim quotes — counter the agency trust gap that Instagram alone can't solve.
The Taif cable car experience is a differentiator most agencies don't offer. Giving it its own section makes the value proposition undeniable.
The Design
Five sections.
One coherent experience.
From the hero through to the footer, every section serves a specific job in converting a curious visitor into a confident jemaah.
Design Decisions
Every choice
has a reason.
Six specific decisions shaped the final design — each tied back to the central tension: building digital trust for a physically-run business.
A dialogue of fonts
Cormorant Garamond brings the weight of tradition and spirituality, while DM Sans ensures functional clarity for complex travel data. The serif speaks to the heart; the sans-serif to the itinerary.
Gold that earns its premium
The gold (#B8913A) was pulled from Pintu Haramain's existing flyer palette. Rather than inventing a new brand, the website amplifies what already exists. Navy provides the gravitas; gold the distinction.
Interactive schedule as the core
The most important conversion event is choosing a departure date. The schedule section makes this a first-class experience — tabbable dates, side-by-side Silver/Gold comparison, hotel details all in one place.
Credentialing front and center
Kemenag RI, KAN, and Siskopatuh logos appear in the hero — not the footer. The pembimbing's name and Umm Al-Qura alumni credential is given its own visual weight. Authority isn't subtle here.
WhatsApp as the primary CTA
The existing sales channel is WhatsApp. Rather than asking jemaah to change their behavior, the site meets them where they already are. Hero, package cards, and a dedicated section all deep-link directly.
Testimoni as a full section
Three real testimonials with names, origins, and verbatim quotes are displayed in an editorial card grid. This counters the largest uncertainty: can I trust this agency with my ibadah?
The Outcome
From an Instagram feed
to a full brand platform.
Fully designed sections with a single visual language, from hero to footer.
Live departure dates in a scannable, tab-based layout — no DMs to find them.
Silver and Gold packages compared side-by-side with full hotel details.
Extra steps to reach WhatsApp — the CTA is always exactly one tap away.
The challenge was to make Pintu Haramain feel trusted and professional — without losing the warmth of a family-run agency guiding people through the holiest journey of their lives.
Next Steps
Let's work
together.
This was a speculative concept project. Pintu Haramain currently operates on Instagram. If you're a brand that needs a digital presence built with this level of care, I'd love to connect.